Chapter 10 of the Bedford book of genres is about media and social marketing. It talks about how it is important because today we live in an age where social media and the internet is like the biggest thing that defines our society and businesses that can exploit this fact are going to be very successful. Social Media is used to reach consumers and hopefully have the people who see their product or service actually use it. We live in a world where almost everyone has access to the internet in some form of fashion. Viral marketing is a way for people to advertise their things on the internet and have Large groups of people see it. And the amazing thing about it is that businesses can advertise their product or service almost anywhere on the internet from an ad that you have to watch before a video to even right in the middle of a website.
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